A Platform for Growth

New communications technologies have become ubiquitous , but can anyone think what life was like without them? Whilst we would sometimes like to escape our mobile phones, no one doubts their usefulness, especially for business.

Now, through the common availability of broadband internet accessing information on remote computers is as fast as access to our own PC's just a few years ago. And if recent developments in the political arena is any indication, broadband is going to get a lot faster over the next couple for years.

This is where a web site like Smart Space can bring together smaller entities and give them the power of much larger organisations, to share and distribute information, set standards and get efficiencies of scale.

Whether it is a National Sporting Organisation using Smart Space as a national administrative platform or a chain of sports and fitness centres using it as their primary management, marketing and communications tool, relatively small organisations can harness this power for their benefit and for that of their customers.

Sporting Organisations

• Whilst individual customer records may only be available to an association if there was a direct form of membership, they could still reach all customers of their venue network  through some form of regular e-newsletter.
• Different levels of the organisation (eg National, State, Local) could easily contribute to this form of communication which might contain links to current stories on their own website and would be sent once per month on a semi automated basis.
• Different levels of the organisation can access different levels of data
• Programs developed by one member of the organisation could easily be shared throughout the network including
  • Resources for the program
  • Online training
  • Staff tasks and schedule
  • Promotional material
  • Statistics on how the program gas gone so far
  • Promotions could also be done in a cooperative way if required
• Instead of funding falling on a very narrow base, it could be spread much wider because of the range of statistics available to base such a model on. eg
  • Booking hours
  • Player numbers
  • Regular players
  • Special membership categories
  • Type and quantity of bookable resources
• There are a number of efficiencies in allowing customers take control of their own data
  • Registration and maintenance of individual records
  • Management of competition results
  • Account management
• Group purchase arrangements can be easily set up to help achieve economies of scale and greater purchasing power
• Members of the venue network can more easily share successful strategies
• They can rate their own performance against industry wide benchmarks
• More accurate statistics can be provided to funding bodies and sponsors which will help generate funds at all levels of the organisation.
• Different form of communications can be established, from discussion forums, online chat,  and video conferencing.
• Employees will spend their time more productively and volunteers can be utilised more effectively.

Sport and Fitness Chains or Franchises

Smart Space can allow much closer relationships to a venue and customer network than for Sporting Associations.

• Depending on the relationships between a Master Franchise or Head Office and Franchisees or branches, data access levels can be customised.
• Many of the benefits that apply to Sporting Organisations (above) are also available to these networks
• Company systems are automatically integrated across all those in the network
• Staff and service systems are easily set up on to the Smart Space platform.

If you would like to find out more on how Smart Space can work for your organisation, Contact me NOW!